Learn how to post on Instagram to encourage more engagement to perfect your strategy even further.Instagram has come a long way since it was a fun medium for self-expression for individuals. With your Instagram Story covers optimized and your Highlights up-to-date, your profile may start to engage more visitors than before. No one wants to tap past hundreds of events that already happened before they can get information on actual upcoming ones. But if you’re using Highlights to promote new products or upcoming events, it’s crucial that you remember to keep the contents updated. That doesn’t mean your Highlight contents should never change. While your Instagram content can be timely when it’s published as a post or Story, Highlights are meant to be a little more evergreen.
Pro tip: Keep your text under 10 characters long to ensure the full title is displayed. Get creative with these! Think about what keywords will grab your audience’s attention and inspire them to click, while also providing accurate context about what’s in the Highlight. Located right under each Instagram Story Highlight cover is a title for your Highlight.
Keep in mind that polls and other Story stickers do still have a 24-hour expiration, so those Stories won’t be interactive once they’re in a Highlight. These could be the ones that get the most engagement from new profile visitors in the long run. Which ones got the most engagement? Those could be the most eye-catching or most helpful ones that your followers will want to return to in the future.Ĭurate the best Stories you have into your Instagram Highlights whenever it makes sense. Take a look at your Instagram Stories archive. This not only brings you more engagement, but also gets them to associate your brand with the value they’re getting. When you create value for your target audience, they may actually come back to your profile to review the information again. “Promos” highlight with promo codes for travel brands you’re doing affiliate marketing for.
It’s the image you see within the Instagram Highlight bubble before you click in.Īlternatively, you can use an eye-catching, free Instagram Story template to create a beautiful 24-hour post, with the intention of it becoming an Instagram Story cover later on.
This is where Instagram Story covers come in.Īlso known as Instagram Highlight covers, these are the cover images that give your profile visitors a sneak peak into what they’ll find in each Highlight. Getting users to actually tap into your Instagram Highlights is all about making a great first impression-which starts with high-quality visual branding. How to Deck Out Your Profile With Instagram Story Covers This makes Story Highlights the perfect opportunity for business owners and influencers to give visitors an intro to their brand, whether you want to feature must-knows, what’s happening, or something in between. When users open up one of your Highlights in-app, they’ll be able to tap through an engaging full-screen album of anything you want to spotlight about your brand. Over time, you can add new Stories to each highlight and take old ones out. Highlights gives you a chance to personally curate up to 100 of your best Stories into relevant topics.